Client Case Study
Noosa Hinterland Macadamias
Noosa Hinterland Macadamias are not your average supermarket brand of Queensland nut. They are a high quality boutique product, sold at a premium price in just a handful of select outlets – and there’s no better way of conveying this message than via the look and feel of the packaging. Simple and elegant in design, the upmarket packs are designed to sit comfortably among other exclusive gift lines in one of the best-known cafes in Hastings Street at Noosa. Following initial success, especially with tourists keen to sample Australian bush foods, the product range and number of retail outlets have expanded. This brand is now establishing itself among high end Australian foods of superb quality.
The range comprises salted, unsalted, wasabi flavoured and chocolate-coated macadamias; and discrete colour banding on the packaging helps distinguish the varieties.
Quality inside and out has been the key to commercial success for this boutique product.