Client Case Study
Snowscene
The 20th annual Australian Catalogue Awards have just been announced – and Snowscene’s quality ski holiday catalogues have again won Highly Commended in the Vehicles, Vacations and Leisure Activities category of these prestigious awards. This is a great result for designbylook and our long-time client, Snowscene. After working closely together on catalogue production since 1995, it is the sixth such award in recent years. Industry accolades like this reflect the value of having a good designer who knows your product well and can keep your marketing material looking fresh year in and out.
The secret behind Snowscene’s catalogue success is finding the perfect mix of user-friendly design, quality production, relevant but not overwhelming content, and vibrant images that motivate the reader to strap on the skis. Most importantly, the catalogues are regularly reviewed and redesigned to keep them looking uncluttered and refreshed for the coming year.
Snowscene cuts no corners to produce its quality and substantially-sized NSW and Victorian ski holiday catalogues. After all, they are the company’s key selling tool. The published catalogues need to stay eye-catching and in good shape for months on travel agency shelves while the online versions must be quick and easy to access and read. As well as the awards, a high level of return customers and positive feedback from travel agents across Australia confirm the effectiveness of the Snowscene catalogues as one of the most comprehensive, up-to-date guides to organising your next ski holiday
