Client Case Study
Surf Life Saving Lotteries E-marketing
When it comes to raising funds for worthwhile organisations, there is no shortage of competition.
But thanks to a refreshed, user-friendly website and the introduction of associated E-marketing campaigns, the Surf Life Saving Foundation has trebled its online lottery ticket sales during the past few years, according to Lotteries Marketing Manager, Matt Butler. While these electronic selling tools are just part of the Foundation’s modern marketing mix, they have contributed to a successful partnership – combining one of Australia’s most familiar and trustworthy brands with targeted messaging and a convenient, positive online experience for Surf Life Saving supporters.
An E-marketing campaign is what you are now reading… an inexpensive, image-rich email direct marketing (EDM) tool that allows organisations and businesses to keep in touch with valued customers or potential ones, or both.
The Foundation uses E-marketing to communicate with supporters who regularly purchase their lottery tickets, encouraging them to the website after a new lottery is launched, or giving them the quicker option of clicking on a ‘Buy Now’ button if they don’t want further information from the website.
As well as being highly effective as a communication tool, E-marketing has intelligent features that are particularly valuable for marketing professionals. The software manages every aspect of the campaign – from collecting email addresses and sending and archiving messages to tracking website visitation and recording a broad range of email-related statistics that reflect the success or shortcomings of a campaign. E-marketing can also be self-managed or managed professionally on your behalf, further adding to its appeal as a cost-effective way to keep your brand top-of-mind with customers.